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Each pesky call will cost telecom companies Rs 5,000
Trai directed the telcos to submit, by the 15th of every month, a list of all bulk connections provided during the preceding month.Trai directed the telcos to submit, by the 15th of every month, a list of all bulk connections provided during the preceding month.
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NEW DELHI: With no palpable abatement in pesky calls and SMSes despite several attempts to control the menace, telecom regulator Trai on Thursday mandated financial penalties on telecom service providers whose networks are used for the unwanted communication by marketing companies.
The Telecom Regulatory Authority of India also warned that phone connections of banks, insurance firms and builders will be blacklisted if the mandated rules on unsolicited calls are violated by them, or their representatives.
Trai, that in November last year eased the process of lodging complaints against unwanted calls and messages, fixed Rs 5,000 as penalty for every complaint received on the matter. "If on verification of a complaint, it is found that the Unsolicited Commercial Communications (UCC) has been sent by a subscriber who is not registered as a telemarketer, the service provider shall be liable to pay financial disincentives of Rs.5000 on each complaint," Trai said.
Trai was particularly critical of the cheap SMS packs marketed by service providers. "The Authority has observed that such telemarketing activities are encouraged by service providers by providing attractive SMS packages and by allowing bulk/multiple connections, without following the Customer Acquisition Form (CAF) directives issued by the Department of Telecommunication, though they are fully aware that these could be used for telemarketing activities. It is the duty and responsibility of the service provider to ensure that such misuse does not happen in their network."
It directed the telcos to submit, by the 15th of every month, a list of all bulk connections provided during the preceding month.
Trai also came out strongly against the various institutions on whose behalf such messages are transmitted or calls made. It pointed out that a large number of complaints pertain to calls or messages received by consumers on behalf of banks, insurance companies, builders etc. "These organisations, by engaging such persons who are not registered as telemarketers with Trai, are violating the regulations. These organizations marketing their products through retailers, distributors and franchisees are thus responsible for the acts of their agents."
It warned that telecom resources issued to the subscriber/entity for which commercial transaction has been solicited, shall be disconnected across all service providers on receipt of a complaint, after serving notices each on the first and the second complaint.
Trai had in November fixed a daily limit of 100 messages that could be sent at concessional rates and said it wanted a "zero tolerance" stand on the matter of unsolicited communication.
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