NEW DELHI: The NCR-based 3C Company has announced its association with Rapid Metro Gurgaon Ltd (RMGL) to spread awareness about sustainable developments and green living. Under the agreement, RMGL will run a rapid metro train tagged as ‘green’, thereby enabling 3C to reach out to a larger audience within Delhi NCR.

Showcasing the 3C train on Tuesday, Directors of The 3C Company — Nirmal Singh, Surpreet Suri and Vidur Bharadwaj — said, “For us, at 3C, it comes as a conscious decision to not only provide ‘healthier living’ but also make sure that people rise up to the need of the hour to go green.”

They added that it is extremely imperative for people at large to become conscious towards eco-responsible developments and thus to create an environment which is most effective in achieving ecological balance for a better tomorrow. “We are happy to find like-minded partners in RMGL, who believe in our philosophy and have agreed to help us spread the green movement to a larger set of people,” they said.

They elaborated that the train would be utilized to spread ‘green tips’ that are easily adaptable on a daily basis. The main motive is to educate people about the tangible and intangible benefits of green living. The company plans to do multiple awareness campaigns, including distribution of some eco-friendly products in the 3C train.

Speaking during the press meet, Sanjiv Rai – MD & CEO – IL&FS Rail Ltd, said, “This innovative tie-up with The 3C Company is based upon the natural synergies both companies bring to the table, backed by their philosophy of sustainable development. Rapid Metro’s commitment to provide better living is an inherent part of our corporate philosophy. We are always conscious about our responsibility towards the planet, and constantly strive to make optimum use of natural resources, which will further help offset our collective carbon footprint.”

With the present collaboration, both The 3C Company and Rapid Metro Gurgaon expect to create new milestones in sustainable development across the NCR.

http://economictimes.indiatimes.com/markets/real-estate/news/3c-company-rmgl-join-hands-to-raise-awareness-about-green-living/articleshow/23033518.cms

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